Track bookings from referral links
Working with influencers, partners or promoters? Give each of them their own link to your event. You'll see how many people each one sent your way and how many of them booked, so you know who's really selling your tickets.
Create a link for each promoter
- Open your event and select Booking referrals.
- Select Generate link and type the promoter's name, for example "Tolu" or "Instagram ads".
- Select Copy link and send it to them. You can also download a QR code for posters and flyers.
Your guests book exactly as they normally would. The link simply tells you who sent them.
See who's bringing in bookings
Each link shows:
- Views: how many times people opened the link.
- Checkouts: how many started booking.
- Bookings: how many completed a booking, including free tickets.
- Collected: how much those bookings brought in, with refunds shown separately.
- Conversion: the share of views that turned into bookings.
Select Details on a link to see each booking it brought in. To keep a copy or share results with a promoter, download them as a CSV or XLSX file.
Rename or turn off a link
You can rename a link at any time, and the link itself keeps working. If you stop working with a promoter, turn their link off. Anyone who opens it can still book, but new bookings won't be credited to them.
Good to know
- A booking counts for a promoter if the guest opened their link in the last 30 days, in the same browser they book with. If they opened links from more than one promoter, the most recent one counts.
- Some bookings may not be counted if a guest switches device or clears their browser data before booking.
- Referral links don't change your ticket prices or fees.
- Promoters aren't paid automatically. Use your results to work out what you owe them.
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