Getting sponsors for your event in Nigeria isn’t just about sending fancy proposals, it’s about showing clear value. Whether you’re planning a concert in Lagos, a tech event in Abuja, or a church program in Ibadan, the right approach to sponsorship can make all the difference.

Here’s how to pitch like a pro and deliver what sponsors really care about

1. Understand What Nigerian Sponsors Are Looking For

Before you even send that proposal, ask yourself: What’s in it for the sponsor?

Most Nigerian brands want:

Brand visibility (their logo on banners, T-shirts, social media, etc.)

Access to your audience (especially Gen Z, students, young professionals, or niche markets)

Engagement (direct interaction with guests, sampling, or booth space)

Social impact (especially for NGOs or CSR-focused brands)

Don't just talk about what you want, show them how their brand will benefit.

2. Craft a Pitch That Speaks Their Language

When pitching to a Nigerian sponsor:

Start with your audience, who they are, where they’re based, and what they care about.

Share past success stories with photos or short videos (e.g. “Last year’s edition in Ikeja pulled 1,000 attendees with over 20K views online.”)

Use Nigerian data or references to drive your point home (e.g. “According to Nairametrics, online brand exposure in Nigeria grew 30% in 2024…”)

Keep your proposal short, clean, and easy to read, no long grammar.

3. Offer Sponsorship Packages That Make Sense

Instead of just asking for money, offer value-based packages like:

Gold, Silver, Bronze tiers with clear benefits

Custom options like: “Social Media Promo Only” or “Brand Activation Space at the Venue”

Online exposure through Instagram reels, Twitter trends, or WhatsApp broadcast sponsorship

Be flexible, many Nigerian brands appreciate negotiation and customization.

4. Deliver on Your Promise and Then Some

Getting the sponsor is just one part. Delivering value is what keeps the door open for next time.

Show up early, brand their materials well, and assign a team member to assist them on the day.

Tag them properly in posts and give regular shout-outs during the event.

Send a short post-event report with photos, social media stats, and feedback.

A happy sponsor will tell others and may even offer long-term support.

5. Build Relationships, Not Just Transactions

In Nigeria, connections matter. Follow up after the event. Say thank you. Share how their support helped your project or community. Send gifts if you can even branded souvenirs or a personal call goes a long way.

Long-term value comes from building mutual trust, not just asking for money every year.

Conclusion 

Sponsorship in Nigeria is not just about “begging for support”, it’s about showing the brand that partnering with you is a smart move. Be confident, be prepared, and always deliver more than expected.