In Nigeria, we know how to throw a great event from owambes with jaw-dropping décor to corporate conferences that attract crowds from all over. But for first-time attendees, showing up to an unfamiliar event can feel overwhelming, confusing, or even disappointing if the planning doesn't consider their unique needs.

Here’s what first-time attendees often wish Nigerian event planners would keep in mind when organizing events:

1. “We Need Clear, Early Information”

Many times, attendees only receive vague flyers with just a venue name, time, and a catchy theme. But as a first-timer, people want details what's the dress code? Is there parking? Will food be served? Should I bring anything?

Tip for planners: Share full event information in advance use WhatsApp broadcasts, Instagram updates, and Eventbrite pages. Clearly state the agenda, speaker list, location directions, and what guests should expect.

2. “Registration Shouldn’t Be a Stress”

Showing up and meeting a long queue with confused staff can be off-putting. Some people even walk away!

Tip for planners: Make the registration process seamless. Offer online registration with auto-confirmation and consider using QR codes or lists at the entrance to speed things up. Have enough ushers, and train them to be friendly and informed.

3. “We Hate Feeling Lost”

Whether it’s a wedding in a huge event center or a professional seminar at a university hall, first-timers often struggle with knowing where to sit, who to talk to, or even where the toilets are.

Tip for planners: Signage is crucial! Put up bold, readable signs and assign ushers to guide people around. Provide printed or digital programs too. Orientation matters not everyone is familiar with your venue.

4. “Don't Assume We Know the Lingo”

Using too much jargon or assuming everyone knows your organization’s acronyms and inside jokes can alienate newcomers.

Tip for planners: Explain things simply. If you're hosting a tech event, don’t assume everyone knows what "API" or "UX design" means. A short intro or glossary can help a lot.

5. “We Want to Feel Welcome, Not Ignored”

First-timers often show up not knowing anyone. If your event feels cliquish or exclusive, they may not return.

Tip for planners: Create icebreaker sessions, small group discussions, or welcome packs for new attendees. Introduce networking opportunities so people don’t feel left out.

6. “Keep the Program Tight”

Nigerian events are notorious for starting late or dragging on forever. First-timers who rearranged their schedules to attend often regret it when things run 2 to 3 hours behind.

Tip for planners: Respect time. Start on schedule, avoid unnecessary fillers, and stick to the agenda. People will appreciate your professionalism.

7. “Give Us Something to Take Home”

A small souvenir, a certificate, or even a soft copy of the event slides can make a first-timer feel valued and more likely to return.

Tip for planners: Plan for takeaways thank-you messages, event photos, useful links, or a WhatsApp follow-up group. It helps to build a community.

8. “Let’s Not Struggle to Hear or See”

Poor sound, bad lighting, or overcrowded seating can ruin an event. First-timers especially want a smooth, engaging experience.

Tip for planners: Test your microphones, projectors, and lighting ahead of time. Ensure visibility and good acoustics. Comfort matters.

Conclusion 

First impressions matter and for many people, their first experience at your event determines if they'll ever come back or recommend it to others. As an event planner in Nigeria, remember: details, structure, and warmth can turn a one-time guest into a loyal attendee.