Planning an event in Nigeria whether it’s a wedding, birthday, corporate seminar, church convention, or jollof-and-chop hangout can be exciting but also stressful if you don’t plan it well. From “owambe” to tech expos, the secret is in the preparation. This guide breaks everything down into easy steps to help you pull off a memorable event without unnecessary wahala.

Step 1: Define Your Event Goals

Before anything, ask yourself: Why am I planning this event?

Is it to:

Raise awareness?

Make profit?

Celebrate a milestone?

Launch a product?

Knowing your purpose helps you stay focused and guides every other decision from budget to venue.

Step 2: Set a Budget (Be Realistic!)

Nigeria’s economy no dey smile, so budget wisely.

Include:

Venue cost, catering, entertainment, decorations, printing (banners, souvenirs), security, power (think generator & fuel!).

Always leave a little extra (contingency) for emergencies like fuel price hikes or last-minute vendors.

Step 3: Pick the Right Date and Venue

Choose a date that won’t clash with public holidays, elections, or major events like a big football match.

For the venue:

Is it accessible?

Does it have parking?

Will NEPA behave, or do you need gen?

Is it within your budget?

In Lagos, Abuja, or Port Harcourt, good venues get booked fast. Secure early!

Step 4: Build Your Team

You can’t do it all alone. Gather a team or assign roles:

Logistics coordinator

MC or host

Social media manager

Ushers

Security

If your team is volunteers (especially for NGOs or church events), make sure everyone is motivated and understands their roles.

Step 5: Plan Your Program

Structure the event to flow smoothly:

Opening prayer/introduction

Speeches/presentations

Performances

Games/giveaways

Networking

Closing remarks

Don’t forget breaks, especially if food is involved. Nigerians love food, and hungry guests are not happy guests.

Step 6: Promote the Event

You can’t have an event without people. Use:

WhatsApp broadcasts

Instagram and Facebook

Posters & fliers (especially for local/community events)

Influencers or hype people

Paid ads (if you have budget)

Use early bird registration to encourage people to commit early, especially for paid events.

Step 7: Handle RSVPs and Registration

For free events, many people will say “I’m coming” and never show. To manage this:

Use Google Forms or tools like Eventbrite or Tix.africa

Send regular reminders

Ask people to confirm attendance again a few days to the event

For paid events, use platforms that allow mobile payment and send instant tickets.

Step 8: Prepare for the Day

Have a checklist:

Print name tags/tickets

Test sound system and generator

Brief your team

Arrange registration desk

Have backup plans (extra mic, extension cords, POS machine)

Keep your head cool. Something might go wrong, but stay flexible.

Step 9: Engage Guests During the Event

Nigerians love fun, so don’t make your event boring.

Use music, jokes, or quick games to engage the crowd

Encourage interaction on social media (with hashtags or live tweets)

Have a photographer/videographer to capture moments

Step 10: Follow Up After the Event

Don’t ghost your attendees.

Send a thank-you message

Share photos or videos

Ask for feedback (via WhatsApp or short form)

Keep the relationship alive if you want to invite them again

This helps build loyalty and makes planning the next event easier.

Conclusion

In Nigeria, event planning is part strategy, part survival, and part vibes. With the right planning, even a small-budget event can turn out premium.