In Naija today, hashtags are not just for aesthetics, they are the magic wand that can make your event go from low-key to trending number one. When used right, they pull more eyes to your event, spark online buzz, and keep people talking long before the lights come on and after the last guest leaves.

But here’s the catch, Nigeria is a unique space. From Lagos Island’s soft life crowd to Kaduna’s chilled audience and Port Harcourt’s never dull energy, internet behavior and slang aren’t the same everywhere. If you want to use hashtags to boost your event, you have to think the Naija way.

At Shows.ng , Nigeria’s No. 1 event discovery platform, we’ve seen what works and what flops. Let’s break it down.

WHAT WORKS

1. Keep it Short, Sweet & Easy to Spell

Long, complicated hashtags? Forget it. Nigerians don’t have time to type #LagosInternationalGastronomicFestival when they can just type #LagosFoodFest.

If it’s catchy, simple, and easy to remember, more people will use it.

2. Make It Unique

Before you settle on a hashtag, do a quick check on Instagram, Twitter (X), and TikTok. If it’s already in use, your posts will get lost in the crowd.

Instead of #MusicFestival, try something like #NaijaGroove2025 unique, memorable, and easy to own.

3. Add Naija Flavor

Hashtags that use Nigerian slang, pidgin, or local language hit differently.

Examples: #OwambeVibes, #NaijaRave, #EkoLaughs.

They instantly feel relatable and tell people, “This event is for us.”

4. Start Early & Push It Everywhere

Your hashtag should show up on:

• Event flyers
• Ticket pages
• Email newsletters
• Stage banners
• Photo backdrops

Don’t wait until event day. The earlier people see it, the more likely they are to use it.

5. Engage, Engage, Engage

When people post with your hashtag, reply, repost, and give them love.

During the event, live-post updates with the same hashtag so people following online feel like they’re part of it. Nigerians love to tag when there’s active buzz.

WHAT DOESN’T WORK

1. Hashtags Nobody Understands

If your audience doesn’t “get” it, they won’t use it. Something like #ElevateYourExperienceNG might sound cool to you, but #AbujaHangout will actually work better.

2. Switching Hashtags Midway

If you start with #TechFest2025, don’t suddenly switch to #TF2025 halfway. You’ll confuse your audience and lose momentum.

3. Ignoring Regional Vibes

Lagos slang might not work in Port Harcourt, and PH energy might not land in Abuja’s corporate crowd. Know your audience and adapt.

4. Hashtag Overload

Too many hashtags look spammy. Stick to 1–3 strong ones for best results.

Conclusion

In Nigeria, the right hashtag should feel familiar, fun, and shareable. Whether you’re throwing a concert in Lagos, a wedding in Ibadan, or a tech summit in Abuja, your hashtag is your event’s online identity.

Pro move: Put your hashtag on photo booths, red carpets, backdrops, and merch. When it’s everywhere, people can’t help but post it and when they do, the conversation stays alive long after the event is over.

And remember if you want your event seen by more people, listed alongside the hottest shows in Nigeria, and buzzing online, you already know the plug: Shows.ng.