If you’re an event planner in Nigeria, one of the smartest moves you can make is getting the media to talk about your event before it even happens. Why? Because media coverage can boost your ticket sales, attract serious sponsors, and give your event instant credibility. One of the most effective tools for this is a well-written press release. Unfortunately, many event organizers either don’t send one or send something too long, too boring, or too vague. In this guide, we’ll show you how to write a Nigerian-style press release that journalists, bloggers, and influencers will love and more importantly, one that drives people to buy tickets on Shows.ng.

1. Start With a Catchy, Newsworthy Headline

Your headline is the first thing editors see if it’s boring, your story dies there. Keep it short, clear, and exciting. Highlight what’s unique about your event.

Good Example:

“Lagos Fashion Fair 2025 Set to Light Up Eko Hotel This August”

Bad Example:

“An Exciting Event is Coming Soon” (This says nothing!)

Pro Tip: Use power words like unveils, set to thrill, returns bigger and better, all roads lead to… to make your headline pop.

2. Nail the First Paragraph With the 5Ws

The Nigerian media gets hundreds of event updates daily so you must get to the point fast. In your opening paragraph, answer:

Who is organizing?

What is happening?

When is it?

Where is it happening?

Why should anyone care?

Example:

“Organised by House of Glam, the Lagos Fashion Fair 2025 will hold at Eko Hotel on August 10, bringing together over 50 top African designers to showcase the latest trends and inspire young creatives.”

3. Add Exciting Supporting Details

After your opening punch, give more reasons why people should attend. You can include:

Guest appearances (celebrities, influencers, top speakers)

Special attractions (giveaways, red carpet, live performances)

Unique cultural or social relevance

Quotes from the organizer or a key personality

✅ Example:

“According to Mrs. Temi Bakare, Lead Organiser, ‘This year’s fashion fair isn’t just about style — it’s about empowering Nigerian designers to shine on a continental stage and make Lagos the fashion capital of Africa.’”

4. Include a Strong Call-to-Action (CTA)

Never assume people know what to do next. Tell them clearly where to buy tickets, register, or get more info.

✅ Example:

“Tickets are now available exclusively on www.shows.ng or call 0915 159 9867 for vendor bookings and sponsorship details.”

5. End With Easy-to-Find Contact Details

Make it simple for journalists or sponsors to reach you. Include:

Contact person’s name

Phone number

Email address

Social media handles

Sample Nigerian-Style Press Release

FOR IMMEDIATE RELEASE

Abuja Food Fest 2025 Returns This December With Mouth-Watering Delights

Abuja, Nigeria July 23, 2025 – The highly anticipated Abuja Food Fest is set to return on December 5, 2025, at Jabi Lake Mall, bringing together the best chefs, food vendors, and over 5,000 food lovers from across the FCT and beyond. Organised by Naija Flavour Events, this year’s edition will feature thrilling cooking competitions, celebrity chef appearances, kid-friendly zones, and live music performances. Speaking ahead of the event, Project Coordinator John Okon said, “We want to give Nigerians an unforgettable food experience from suya to shawarma, all in one place.”

Tickets start from ₦1,000 and are available only on www.shows.ng or by calling 0903 456 7890.

Media Inquiries:

Ada Nwosu – PR Lead

Email: press@naijaflavour.ng

Instagram: @naijaflavourfest

Final Tips for Nigerian Event Planners

Send your press release at least 2–3 weeks before your event date.

Share it with blogs, radio stations, TV stations, and online magazines.

Always follow up with a polite call or WhatsApp message media people are busy.

Make sure your press release highlights why Nigerians should care about your event.

Use www.shows.ng as your main ticket sales hub it makes your event easier to discover and attend.

If you follow these steps, your event won’t just happen it will trend. And with the right media buzz, your tickets on Shows.ng will sell out faster than Agege bread on a Monday morning.