As an event planner in Nigeria, getting media coverage can help you boost ticket sales, attract sponsors, and build credibility. One of the simplest ways to get your event noticed is by writing a solid press release. But don’t worry it doesn’t have to sound too formal or complicated. This guide will show you how to write a clear, effective press release that Nigerian journalists and bloggers will actually want to read.

1. Start With a Catchy Headline

Your headline should quickly grab attention. Think of something short, clear, and newsworthy.

Example:

“Lagos Fashion Fair 2025 Set to Light Up Eko Hotel this August”

Avoid vague headlines like “An Exciting Event is Coming Soon”. Be specific and highlight what’s unique.

2. Include the Most Important Details in the First Paragraph

Nigerian media outlets are often flooded with event stories. So, start strong. Answer the 5 Ws:

Who, What, When, Where, and Why.

Example:

“Organized by House of Glam, the Lagos Fashion Fair 2025 will hold at Eko Hotel on August 10, bringing together over 50 top designers from across Africa to showcase the latest in fashion trends.”

3. Add Supporting Information

In the next 1–2 paragraphs, include extra info like:

Guest speakers or celebrities attending

Special attractions (e.g., giveaways, red carpet, music performances)

Why this event matters to the Nigerian audience

Quotes from organizers or partners

Example:

“According to the lead organiser, Mrs. Temi Bakare, ‘This year’s fashion fair is not just about style, but about empowering young Nigerian designers to shine on a continental stage.’”

4. Add a Call to Action (CTA)

Tell people what to do next. Should they register, buy tickets, or visit your website?

Example:

“Tickets are available at www.shows.ng, or call 0915 159 9867 for inquiries and vendor bookings.”

5. End With Your Contact Info

Make it easy for media houses to follow up. Add:

Contact person’s name

Phone number

Email

Social media handles

Sample Press Release (Nigerian Style)

FOR IMMEDIATE RELEASE

Abuja Food Fest Returns This December, Promises Mouth-Watering Delights

Abuja, Nigeria – July 23, 2025 – The highly anticipated Abuja Food Fest 2025 is set to return on December 5 at Jabi Lake Mall, bringing together top chefs, food vendors, and over 5,000 food lovers from across the FCT and beyond.

Organised by Naija Flavour Events, this year’s edition promises exciting food competitions, music performances, and kid-friendly zones. Speaking on the event, the project coordinator, John Okon, said, “We want to give Nigerians an unforgettable food experience, from suya to shawarma.”

Tickets start from N1,000 and are available at www.shows.ng or by calling 0903 456 7890.

For media inquiries, contact:

Ada Nwosu

PR Lead, Naija Flavour Events

Email: press@naijaflavour.ng

Instagram: @naijaflavourfest

Final Tips for Nigerian Event Planners

Send your press release at least 2–3 weeks before the event.

Share it directly with blogs, radio stations, and online magazines (like BellaNaija, Pulse, etc.).

Follow up with a call or WhatsApp message media people are busy.