When people in Nigeria think of events whether weddings, corporate hangouts, church conferences, or owambes they mostly see the glitz, glam, and final results. But do you know what truly builds trust and connection? Showing people the real hustle behind the scenes.

In a country where “packaging” is king, showing your audience what happens before the event starts can make your brand feel more authentic and human.

Why Behind the Scenes (BTS) Content Matters in Nigeria

Most Nigerians are tired of too much perfection. They want to see the real process: the jollof in progress, decorators setting up, the MC practicing, vendors arriving late (lol), and even those small moments of panic before guests show up. This kind of content does three major things:

Builds Trust: People will trust your brand more when they see you’re not just about show-off.

Shows Hard Work: Nigerians respect hustle. Showing the effort and teamwork behind the event earns you more respect.

Creates Relatability: It helps your audience see you’re just like them striving, sweating, and growing.

What Kind of BTS Content Can You Share?

Here are some behind-the-scenes ideas you can start posting for your Nigerian audience:

Planning Moments : Zoom calls, venue inspections, food tastings, or mood board sessions.

Set-Up Videos: Show how the event space is transformed from empty to wow.

Team in Action: Spotlight your decorators, caterers, DJs, ushers, bouncers, etc.

Vendor Challenges: Share moments when something didn’t go as planned and how you handled it.

Rehearsals & Sound Checks: Let your audience see how your team ensures everything is smooth.

Backstage Vibes: Capture speakers or performers prepping and encouraging each other.

Packing Down: Show what happens after the last guest leaves. People appreciate how much work happens even after the event.

Where to Share This BTS Content

Instagram Stories & Reels: Nigerians love quick, fun videos. Use trending audio to make it lively.

TikTok: Add humor and use local slang to make it relatable.

WhatsApp Status: Very effective for small business owners. Let your contacts see your daily event hustle.

Facebook & Twitter/X: Share photo threads or mini clips for broader reach.

Tips to Make Your BTS Content Work

Keep It Real: Don’t fake challenges or overdo it. Just show the honest moments.

Stay Safe: Don’t share sensitive info like client addresses or financial details.

Add Captions or Narration: Explain what’s happening. Pidgin or Nigerian English makes it feel more natural.

Post Consistently: Make it a habit to show the journey before every event.

Conclusion 

In Nigeria, trust is everything especially in the event industry. Clients want to know they can rely on you. When you take them behind the scenes, you’re saying, “I’ve got nothing to hide.” That openness sets you apart in a market filled with hype and over-promises.

So next time you’re planning or managing an event, pick up your phone and hit record. Show the journey, not just the destination.