As an event planner in Nigeria, you know say no be just to pack crowd come your event the real magic na when dem go dey come back for your next one, invite their friends, and even hype you online without you begging. Loyalty no be by chance na strategy!

Here’s how to make that first-time guest become your forever customer:

1. Create a “Wow” First Impression

For Naija events, that first impression dey very important. From the moment dem reach your venue, give them vibes! Clean environment, good music, cheerful ushers even small small refreshments while they wait go score you points.

2. Personal Connection is Everything

Don’t just treat attendees like numbers. Call them by name if possible, smile genuinely, check up on them if they look lost. Nigerians value warmth and respect so give it. If you fit, follow up after the event with a thank-you message or even a personalized DM.

3. Give Them Value That Lasts

No just dey do event for vibe alone make sure say they carry something go house. E fit be an inspiring talk, useful contact, takeaway gift or even access to a free replay of the event. Na that value go make them remember you.

4. Keep the Conversation Going

Use WhatsApp broadcast, email, or even Instagram stories to stay in touch. Share behind-the-scenes, tips, or upcoming event details. Nigerians love gist give them sweet content that makes them feel like they’re part of your event community.

5. Ask for Feedback & Act on It

Send out short feedback forms or voice note surveys. Make am simple even voice calls if necessary. When people see say you dey take their suggestion serious, dem go trust and respect you more.

6. Build a Community Around Your Brand

No let your event be “one-off”. Create a WhatsApp group, Facebook page or even IG hashtag for past attendees to connect, gist, and prepare for the next one. Nigerians love being part of something bigger give them that family feeling.

7. Offer Loyalty Benefits

Reward returning guests. Early bird discount, VIP seating, branded souvenirs or even free entry after attending 3 events. Even shout-outs on social media dey go far!

8. Show Up Consistently

You can’t build loyalty if you disappear for 1 year. Be consistent even if it’s just quarterly or bi-monthly. Let people know they can count on you.

9. Let People Share Their Experience

Encourage your attendees to post pictures, tag your page, or even drop reviews. Nigerians like to share when they enjoy something use that to your advantage.

10. Stay Authentic & Keep Improving

Naija audience sabi when person dey fake. Just be yourself, stay improving, and keep listening. Authenticity builds trust and trust builds loyalty.

Conclusion

Turning a first-time attendee into a loyal event follower in Nigeria no be luck na deliberate effort. If you give your guests good vibes, value, and connection, they’ll always come back. And when Nigerians like your thing? Dem go carry your matter for head.