Getting people to attend your event is one thing but getting them to hype it for you? That’s a real win!

In Nigeria, word of mouth is powerful. Whether it's someone tweeting about a concert in Lagos or posting stories from a wedding in Abuja, people trust what they see and hear from their friends more than any billboard. So instead of doing all the promo yourself, here’s how to turn your guests into loyal promoters of your event.

1. Give Them an Experience Worth Talking About

No one talks about boring events. If your event lacks vibes, gist, or at least something to snap and post, people won’t help you spread the word.

Add a surprise performance (like an unexpected skit or celebrity appearance).

Provide good food and drinks Naija guests love good jollof!

Create Instagram-worthy setups backdrops, décor, even branded props.

People love to show off. Make it easy for them.

2. Make Sharing Easy

Nigerians love to flex on social media. So make sure your event is shareable.

Use a catchy event hashtag (e.g., #OwambenaVibes2025).

Set up a photo booth or media wall.

Offer free Wi-Fi if possible, it encourages live posting.

You can even create short Instagram Reels or TikTok trends around the event.

3. Involve Them in the Planning or Build-up

Hype starts before the event.

Run social media challenges or countdowns.

Ask your audience to vote for DJs, MCs, or even what food will be served.

Let them feel like they’re part of the process.

When people feel included, they become emotionally invested and more likely to spread the word.

4. Reward Social Sharing

People love freebies especially in Naija.

Give discounts or VIP access to attendees who invite friends.

Run giveaways for those who post about the event or tag friends.

Offer small souvenirs or branded merch to people who post and tag your event account.

5. Engage Them After the Event

The hype doesn’t end when the lights go off. Keep the energy going.

Share photo albums and highlight reels.

Tag attendees and encourage them to repost.

Ask for reviews or testimonials.

Let them relive the memories. If they had a good time, they’ll hype you for your next event.

Conclusion 

In Nigeria, people sell events. If you give your attendees a good time and empower them to share it, you’ll gain loyal hype men and women for your next show. Stop seeing your guests as just ticket buyers start seeing them as partners in promotion.