Ticket sales can make or break your event, especially in Nigeria where last-minute purchases are common and payment methods vary. As a planner, stressing over daily updates from different platforms (WhatsApp, transfers, online payments) can be overwhelming. But with the right system in place, you can track everything without losing your mind.

Here’s how to make it easy and stress-free:

1. Use a Reliable Online Ticketing Platform

Instead of manually tracking payments via DMs or screenshots, use platforms like Shows.ng that handle ticket sales, payments, and real-time reporting for you.

✅ Benefits:

Instant alerts when tickets are sold

Easy to monitor daily sales

Less back-and-forth with attendees

💡 Bonus: Choose a platform that accepts Nigerian payment methods like USSD, bank transfers, and cards.

2. Set Daily Alerts or Reminders

Use WhatsApp reminders or Google Calendar alerts to check your ticket dashboard at the same time daily maybe every evening by 7 pm. That way, it becomes a habit and not a hassle.

3. Use Google Sheets or Excel for Offline Sales

If you’re selling tickets via POS, or direct bank transfers, log them into a shared spreadsheet. You can:

List the name, amount, payment method, and ticket type

Update daily to avoid confusion later

🎯 Tip: Share access with a trusted team member or assistant.

4. Assign a Team Member to Handle Tracking

You don’t have to do it alone. Delegate the tracking to a team member or friend who is good with numbers. Let them update you daily on ticket progress.

5. Categorize Sales by Channel

Know where your sales are coming from:

WhatsApp

Instagram DMs

Shows.ng platform

At-the-gate sales (for physical events)

This helps you know what’s working and where to focus your promo energy.

6. Use WhatsApp Labels or CRM Tools

If most of your attendees buy via WhatsApp, use the Label feature to tag people (e.g., “Paid VIP”, “Pending”, “General”). Or use simple CRM tools like Trello or Airtable to keep track.

7. Track Your Goal Progress

Have a sales target. For example, 200 tickets = ₦500,000

Track how close you are each day. It keeps you motivated and helps in planning promo boosts.

Conclusion

You don’t need to stress to track ticket sales daily. With the right tools and systems from online platforms like Shows.ng to spreadsheets and simple delegation you can focus more on planning a great event and less on chasing payments.