Planning an event in Nigeria means understanding your audience and age is a big part of that. Whether it’s a children’s party in Ikeja, a youth concert in Abuja, or an adult networking event in Port Harcourt, knowing what each age group wants can make all the difference. Here's how to plan successfully for each one:

1. For Kids (Ages 1 to 12)

Children need fun, colour, and safety. Nigerian parents want their kids to enjoy themselves without stress or safety worries.

What Works:

Themes like Superheroes, Princesses, or Nigerian cartoons like Bino & Fino.

Games and activities: Bouncing castles, face painting, sack race, balloon popping.

Kid-friendly food: Small chops, jollof rice, hot dogs, and drinks like Capri-Sonne or Ribena.

Security: Assign a few adults or minders to supervise the kids closely.

Party packs: Include sweets, toys, pencils — kids love something to take home.

2. For Youth (Ages 13 to 25)

Teenagers and young adults love vibes, music, and social connection. They want to express themselves and meet like minds.

What Works:

Trendy venues: Lounges, game arcades, beaches, or even rooftop spaces.

Music & entertainment: Get a young DJ, live performances, or spoken word acts. Think Asake meets Efe Oraka.

Photo moments: Backdrops, photo booths, and a dedicated hashtag for Instagram or TikTok.

Affordable tickets: Consider early bird or student rates.

Interactive games: Trivia, dance battles, video games, karaoke — something to get them hyped.

3. For Adults (26 and above)

Adults often attend events for networking, relaxing, or celebrating something meaningful like birthdays, weddings, or conferences.

What Works:

Comfort: Adequate seating, ventilation, and good sound system.

Quality catering: Swallow, jollof, small chops, drinks — Nigerians expect to be fed well!

Entertainment: Live bands, comedians (like Kenny Blaq or Destalker), or a calm DJ.

Networking moments: Especially for professional or church-related events.

Childcare option: For family events, consider hiring a nanny or setting up a kids’ zone.

Bonus Tips Across All Ages

Communication is key: Use WhatsApp, Instagram, or email based on your audience.

Punctuality (Nigerian time matters): Always expect delays. Plan realistically.

Cultural awareness: Whether it’s a Yoruba owambe, an Igbo traditional wedding, or a Northern durbar, respect and showcase the culture.

Conclusion

Each age group in Nigeria has its own vibe and expectations. From baby showers in Surulere to youth boot camps in Jos, tailoring your event to suit the age of your guests will leave a lasting impression and encourage more attendance in the future.