In Nigeria's buzzing event industry, giving out complimentary (free) tickets is normal whether it’s to hype up your show, appreciate a supporter, or attract media coverage. But if you're not careful, it can easily become a source of wahala from gate drama to loss of revenue. Here's how to issue complimentary and media tickets the right way without scattering your event plans.

1. Know Who Really Deserves It

Not everyone should get a free pass. Complimentary tickets should go to:

Key influencers who can promote your event (and actually show up).

Industry stakeholders like sponsors, collaborators, or loyal customers.

Media personnel who will give your event visibility bloggers, OAPs, journalists, or vloggers.

🔑 Tip: Always consider what value the person brings in return for that ticket.

2. Set a Limit — Don’t Overdo It

Free tickets can kill your event profit if not managed well. Decide on a maximum number of comps you're giving out. Create a list early and stick to it. Don’t wait till 2 days to the show when everybody starts texting “Abeg, run me one ticket.”

🔒 Pro Tip: Budget your comps the same way you budget logistics or sound.

3. Make It Official – Use a Code or List

No more casual “Just tell them I sent you.” That one dey cause confusion at the gate.

Do this instead:

Create a guest list and share with gate handlers.

Issue e-tickets or access codes for your comp guests.

For media, include their name, brand, and what they're covering.

📱 Use platforms like shows.ng to generate and manage comp tickets digitally.

4. Communicate Clearly

Don’t just send the ticket and go silent. Let them know:

The event time and location

Where to check in (VIP? General? Media section?)

Any expectations e.g., must post, tag your event, or arrive before a certain time

🗣️ You’re giving value so it’s okay to set boundaries professionally.

5. Track & Follow Up

After the event, track:

Who actually showed up

What media coverage you got in return

Whether the person promoted your event as promised

🧾 This helps you know who deserves it next time and who’s just collecting freebies.

Conclusion:

Issuing complimentary and media tickets is part of the game, especially in Nigeria where connect matters. But it has to be done professionally. Be firm, organized, and value-focused. That way, you boost your event’s image without losing out on money or control.