Getting sponsors for your event in Nigeria especially when you're not a big name like Davido, GTCO Food Fest, or The Experience can feel like chasing shadows. But guess what? You don’t need to be popular to attract sponsors. What you really need is strategy, value, and presentation

Here’s how you can secure sponsors even if you're just starting out:

1. Think Value, Not Popularity

Most brands don’t sponsor events just because of your name they’re more interested in what they’ll gain from being associated with your event. Can your event give them visibility? Can it help them reach their target audience? If you can prove this, you’re already in the game.🔑

Example: If you're hosting a bridal fair in Lagos, reach out to makeup artists, aso-ebi vendors, or wedding photographers who want direct access to soon-to-be brides.

2. Package Your Proposal Like a Pro

Don’t just send a random DM or voice note. Create a well-designed sponsorship proposal. It should include:

What your event is about

Who your audience is (age, location, interest)

What benefits the sponsor will get (logo placement, social media tags, speaking slot, etc.)

Clear sponsorship packages (Bronze, Silver, Gold or customize Nigerian-style e.g. Jollof Package, Asun Package, Full Combo)

3. Start Small, Target Local

Don’t ignore small and medium businesses in your area. You don’t need Dangote. Your neighbourhood’s popular shawarma spot or fashion store might be interested in sponsoring especially if your audience matches their customer base.

🔑 Tip: Think beyond cash. A vendor giving you 50 small chops for free is also a sponsor!

4. Use Social Proof (Even If It’s Small)

If you’ve done past events, even if they were small hangouts or online webinars, highlight them. Show photos, testimonials, turnout, or any results you got. It builds credibility.

No past event? Use your personal brand or online presence. Your IG page, TikTok reach, or WhatsApp community might be more valuable than you think.

5. Leverage Relationships

Nigeria runs on connections. If you know someone who knows someone, now is the time to use that plug. Don’t be shy to reach out to your network. You never know who might link you to a decision-maker in a company.

6. Make It a Win-Win

Make sure every sponsor feels like they’re getting something tangible out of the partnership. Can you give them shoutouts during the event? Create a content reel that includes their brand? Allow them to display a banner or run a giveaway?

If you focus on their gain, they’ll be more willing to support you.

7. Follow Up Professionally

After sending your proposal, don’t ghost. Follow up with a polite reminder. Sometimes brands are just busy it doesn’t mean they’re not interested.

And after the event? Send a thank-you message or report with pictures. It builds a lasting relationship.

Conclusion

You don’t need a big name to get sponsors in Nigeria. You just need the right mindset, a strong proposal, and the ability to show value. Start where you are, use what you have, and grow from there.

🙌 Even if you only get 1 or 2 sponsors, treat them like kings because when you blow, they’ll be the first to return!