Planning and executing a successful event in Nigeria whether it’s a wedding, corporate seminar, church program, or concert requires more than just vibes and logistics. If you really want to improve, feedback from your guests is gold. But you need to collect that feedback at the right time and in the right way.

Here’s how to collect useful feedback in three key stages of your event:

1. Before the Event Get Insight Before You Start

Before your event even begins, you can gather useful information from your expected guests. Nigerians love to talk use that to your advantage!

What to Ask:

What are you looking forward to at this event?

What topics or sessions would interest you most?

What challenges do you often face when attending events?

How to Ask:

Use short WhatsApp polls, Google Forms, or Instagram stories.

You can also call a few guests directly, especially VIPs or influencers.

Why it matters: Pre-event feedback helps you plan better, avoid unnecessary expenses, and create a more personalised experience that speaks to your audience.

2. During the Event Catch the Real-Time Vibes

Nigerians will tell you their mind on the spot especially if something is off. Use this to collect real-time feedback.

What to Do:

Have ushers or team members ask quick questions during breaks.

Use QR codes or SMS links for short live surveys.

Put a suggestion box near the entrance.

What to Ask:

Are you enjoying the event so far?

What would you like to see more of today?

Are there any issues we should fix immediately?

Why it matters: You can make live adjustments. Maybe the AC isn’t working well, the sound is bad, or the food is delayed. Catch it early, fix it fast.

3. After the Event Don’t Ghost Your Guests

Too many Nigerian event planners move on too fast. Don’t just pack up and disappear ask for post-event feedback while the experience is still fresh.

What to Do:

Send a thank-you message with a quick feedback link.

Post an Instagram story with poll questions.

If it was a small event, do follow-up calls.

What to Ask:

What did you enjoy most?

What could we improve next time?

Would you attend another event like this?

Why it matters: Honest feedback will help you grow your brand, build loyalty, and plan even better events in the future.

Conclusion

Feedback isn’t just for corporate events or white-collar conferences. Whether you’re hosting a wedding in Ibadan, a concert in Port Harcourt, or a seminar in Abuja, knowing what your guests really think can take your event game to the next level. Start before, listen during, and follow up after your guests will notice the difference.