How To Collect And Use Event Feedback For Growth

Planning and pulling off a successful event in Nigeria, whether it’s a banging wedding in Lagos, a high-profile corporate seminar in Abuja, a lively church program in Enugu, or a sold-out concert in Port Harcourt takes more than just vibes and logistics. One secret weapon that most event planners sleep on? Guest feedback.

Yes, the honest opinions of your attendees are pure gold. But here’s the catch collecting that feedback at the right time and in the right way is key. Done well, it helps you improve your events, build a loyal crowd, and keep your brand buzzing.

So how do you collect feedback like a pro before, during, and after your event? Shows.ng breaks it down for you in three easy steps.

1. Before the Event: Gather Insights and Set the Stage

Nigerians love to talk and share their thoughts tap into that energy early! Before your event kicks off, ask your expected guests what they really want. This helps you design an event that hits the right notes and avoids costly mistakes.

What to Ask:

• What are you most excited about for this event?
• Which sessions, performances, or activities do you want to see?
• What problems do you usually face at events like this?

How to Ask:

• Quick WhatsApp polls are a hit with Nigerian crowds — fast and informal.
• Use Google Forms for more detailed surveys.
• Post Instagram stories with polls and question stickers.
• For VIPs and influencers, a personal call goes a long way.

Why It Matters:

Pre-event feedback gives you a roadmap to craft a personalised, audience-focused experience. You avoid wasting money on things people don’t care about and can hype what really matters.

2. During the Event: Catch the Real-Time Vibes

Nothing beats fresh, live reactions Nigerians won’t hold back if something is off. Use this to your advantage and grab real-time feedback to tweak your event on the fly.

What to Do:

• Train ushers or team members to ask quick questions during breaks.
• Set up QR codes or SMS links that guests can scan or text for instant surveys.
• Place a suggestion box at the entrance or exit for candid notes.

What to Ask:

• Are you enjoying the event so far?
• What would you like to see more of today?
• Is there anything we should fix right now?

Why It Matters:

Maybe the AC is too cold, the sound system is crackling, or the food is delayed real-time feedback lets you fix these hiccups immediately. Happy guests mean better energy and smoother events.

3. After the Event: Don’t Ghost Your Guests, Follow Up!

Many Nigerian event planners make the mistake of disappearing as soon as the last song ends. But the real winners keep the conversation going. Post-event feedback is where you learn what worked, what didn’t, and how to level up next time.

What to Do:

• Send a thank-you message with a short feedback link via SMS or WhatsApp.
• Share Instagram stories with polls and “Tell us what you think” questions.
• For smaller events, follow up with calls or messages to VIPs and regular attendees.

What to Ask:

• What was your favourite part of the event?
• What could we improve next time?
• Would you attend another event like this?

Why It Matters:

Honest feedback builds trust, loyalty, and a strong brand reputation. It also fuels your event planning process with real data to make your next shows bigger and better.

Conclusion

Whether you’re organizing a traditional wedding in Ibadan, a corporate conference in Abuja, a church convention in Onitsha, or a live concert in Lagos, feedback is the lifeblood of success. Start collecting it before your event to set expectations, listen during to fix issues in real time, and follow up after to build lasting relationships.

Shows.ng is your trusted partner to keep that feedback loop tight and your events unforgettable. Your guests will notice the difference and keep coming back for more!