In Nigeria’s fast-paced entertainment and event scene, great events don’t just sell themselves they need hype.

And in today’s digital age, influencers are the hype machines you can’t afford to ignore. From Lagos-based fashion icons to Port Harcourt lifestyle vloggers, teaming up with the right local content creators can put your event on the map and your tickets in people’s hands faster than you think. If you want your next concert, conference, brunch, or festival to be the talk of the town, here’s the blueprint the Shows.ng playbook for using influencers to turn curiosity into sold-out tickets.

1. Pick Influencers Who Match Your Event Energy

Don’t just go for anyone with a large follower count numbers without relevance won’t sell tickets.

If you’re hosting a tech expo, go for a respected Nigerian tech reviewer. Wedding expo? Find popular bridal bloggers or Instagram lifestyle creators. Comedy show? Look for skit makers whose humor matches your event vibe. The trick is alignment their audience should be the type of people who would actually buy tickets to your event.

Pro Tip: Sometimes, micro-influencers (5k–50k followers) in Nigeria with strong engagement can sell more tickets than celebrities, because their followers trust them more.

2. Give Them Something Worth Talking About

Influencers are professionals their brand is their business. If you want them on board, bring value.

That could be:

Free VIP tickets

Exclusive behind-the-scenes access

Limited edition event merchandise

A small collaboration budget

You can even make it a win-win by giving them a unique discount code for their followers, then rewarding them for every ticket sold through that code. That way, they’re motivated to keep pushing your event.

3. Let Them Be Themselves

One mistake event planners make is forcing influencers to post scripted captions. Nigerian audiences can smell inauthenticity from a mile away. Instead, let influencers create content in their own style a funny TikTok skit, an Instagram Reel, a casual “day-in-the-life” vlog, or even a live Q&A about your event. The more real and relatable it feels, the faster it spreads. Remember, originality is the currency of Nigerian social media.

4. Turn Their Content Into Marketing Gold

Once influencers post about your event, don’t let the hype stop on their page.

Repost their content to your event’s social media, use clips for WhatsApp status updates, or repurpose them into Facebook and Instagram ads. This builds social proof when people see real personalities talking about your event, they trust it more. And since Shows.ng is your ticket sales hub, always direct the call-to-action back there so interested people can buy tickets instantly.

5. Measure the Buzz

If you don’t track, you can’t improve. Give each influencer a custom affiliate link or promo code to track exactly how many ticket sales come from their posts.

This helps you figure out:

Which influencers brought the best results

Which platforms work best in Nigeria (Instagram, TikTok, YouTube, Twitter/X)

Who to keep working with for your future events

The Bottom Line: Influencers = Shortcut to Event Success

Influencer marketing in Nigeria isn’t just for big brands it’s for anyone who wants to sell out an event.

With the right influencer partnerships, you can:

Boost ticket sales

Reach the right audience

Create genuine hype online

Get people talking before your event even starts

The best part? You don’t need millions of followers yourself. You just need the right people talking to the right audience and the easiest way to get those tickets sold is by directing all that attention straight to Shows.ng, Nigeria’s trusted platform for discovering and buying event tickets.

If you follow this strategy, your next event might just be the one trending on Nigerian Twitter.