In Nigeria’s fast-growing wedding industry, couples are no longer satisfied with just the basics. It’s no longer only about the “I do” moment it’s about the full experience. From glamorous pre-wedding shoots to detailed wedding planning sessions and exclusive bridal shower activities, brides and grooms now want premium extras that make their big day unforgettable. Smart event vendors across Nigeria are taking advantage of this shift and with the right tools, they’re cashing in big. One Lagos wedding vendor recently showed how Shows.ng can turn a regular event into a high-profit opportunity, simply by selling more than just entry tickets.

The Backstory

Meet Chika, a Lagos-based wedding planner with a knack for spotting trends. She had an upcoming bridal expo and needed a way to attract brides-to-be who were actively looking for trusted vendors from decorators to MCs, photographers, and makeup artists. Instead of just selling general entry tickets, Chika decided to use Shows.ng not only to handle ticketing but also to upsell premium packages and exclusive add-ons directly to her audience.

What She Did Differently

Using Shows.ng’s customizable ticketing features, Chika created three irresistible ticket tiers:

Regular Entry – ₦3,000

Access to the bridal expo.

Premium Entry – ₦10,000

Access to the expo + a downloadable wedding planning checklist + free consultation with Chika.

VIP Bride Package – ₦25,000

Everything in Premium + a free makeup trial + exclusive discounts on pre-wedding photography.

She also maximized Shows.ng’s automated messaging tools, sending personalised reminders via email and DM to attendees. These messages highlighted limited-time offers, like discounts on engagement rings from her vendor partners creating urgency and driving more upgrades.

The Results Were Impressive

By event day:

60% of ticket buyers chose one of the premium packages.

Chika booked multiple follow-up consultations for wedding planning services.

Her vendor partners also landed new clients directly from the expo.

Overall, Chika earned far more than what she would have made from ticket sales alone.

Why This Strategy Worked

1. Targeted Bundling – Chika combined services that brides actually needed, making higher-priced packages feel like real value.
2. FOMO Marketing – Limited-time offers created urgency and boosted upgrades.
3. Shows.ng Tools – The platform’s flexible ticketing options, secure payments, and automated reminders made it easy to manage everything in one place.

What Nigerian Event Vendors Can Learn

Whether you’re a wedding decorator, MC, food caterer, DJ, photographer, or fashion designer, you can use the same strategy. Don’t just sell entry tickets bundle valuable add-ons and upsell them smartly.

Shows.ng gives Nigerian event professionals the flexibility to:

Create multiple ticket types.

Offer exclusive packages.

Send targeted reminders.

Collect secure payments without stress.

The Takeaway

In Nigeria’s competitive wedding and events space, it’s no longer enough to sell only your main service. The real profits often come from premium experiences and extras. Chika’s story proves that with the right approach and the powerful tools on Shows.ng you can turn a simple event into a high-revenue opportunity. If you’re serious about growing your event business, start thinking beyond “just tickets” and start creating experiences your audience can’t resist. Shows.ng makes it easy to package, promote, and profit all in one platform.