What started as a modest fashion showcase in a hotel hall in Abuja ended up shaking the entire city. The runway wasn’t the biggest, and the budget wasn’t massive, but this event captured the hearts of fashion lovers, influencers, and even top media houses. How did it happen?

As an event planner in Nigeria, here’s what you can learn from this unexpected success story.

1. Start Small, But Dream Big

The organisers didn’t wait for millions before starting. With a handful of local designers, rented lights, and a well-curated guest list, they made magic. They focused on quality over quantity rom the models selected to the stage lighting and audience experience.

Lesson: In Nigeria, even a small event can explode if planned with creativity and heart.

2. Leverage Influencers and Micro-Celebrities

Instead of spending too much on big names, they invited Abuja-based influencers and stylists who already had loyal followings. These guests went live, posted stories, and created buzz online before, during, and after the show.

Lesson: Local voices carry weight collaborate with those who truly connect with your target audience.

3. Location Na Everything

They picked a central venue easily accessible and well-known. Abuja people love comfort and convenience. The ambience of the venue matched the theme of the event, and that made the show feel premium even without a luxury budget.

Lesson: Know your city. A good location can instantly elevate your event.

4. Create Instagrammable Moments

From branded step-and-repeat banners to stylish photo corners, everything at the show was designed to be shared. Guests were eager to take pictures and tag the event giving it free publicity.

Lesson: In this social media age, visuals matter. Nigerians love to "pepper" online give them content to post.

5. Don’t Underestimate Word of Mouth

Guests left the event feeling impressed, inspired, and well-treated. They talked about it online and offline. Before long, blogs picked it up, and people who missed it were already asking for the next edition.

Lesson: A satisfied guest is your best marketer. Prioritise experience!

Conclusion

Abuja may be calm compared to Lagos, but the crowd is there and so is the potential. Whether you’re planning a fashion show, concert, or networking mixer, focus on the details, deliver value, and the hype will come.