So you’ve pulled off that owambe, product launch, or corporate seminar congratulations! But before you pack up and start celebrating, there’s still some important work to do. Post-event activities are just as crucial as the planning and execution. In Nigeria, where word-of-mouth and reputation carry a lot of weight, your after-event steps can determine whether you get repeat clients or referrals.

Here are five essential things to do after your event:

1. Send Out a “Thank You” Message

Gratitude goes a long way in Naija. Whether it was a wedding in Lagos, a tech conference in Abuja, or a birthday bash in Ibadan always thank your attendees, vendors, sponsors, and team. A simple text message, email, or social media shoutout shows appreciation and leaves a good impression.

Naija Tip: For high end or corporate events, consider personalized thank-you notes or branded gift items. It’s an easy way to stand out and remain in people’s good books.

2. Review Your Event with Your Team

Gather your crew from the decorators to ushers and coordinators and evaluate what went well and what didn’t. Did the DJ arrive late? Was there a last-minute generator failure? Talk about it, learn from it, and document it.

Naija Tip: Don’t forget to ask vendors and suppliers for their feedback too. They often notice things you may have missed.

3. Share Highlights on Social Media

In this digital age, your event doesn’t end when the last guest leaves. Nigerians love photos and videos. Upload event highlights to Instagram, Twitter (X), TikTok, or Facebook. Tag attendees and use relevant hashtags especially if it’s a brand or public event.

Naija Tip: If you used a photo booth or had branded backdrops, make sure to upload those pics. They’re social media gold!

4. Send Out Feedback Forms

Want to grow and improve? Ask your guests for honest feedback. You can use simple tools like Google Forms or WhatsApp surveys to find out what they loved and what could be better.

Naija Tip: Keep the questions short and sweet. Nigerians may not have time to fill a long form. Offer a small incentive like a discount on future events or a shoutout to encourage responses.

5. Analyze Your Data

Take time to review your event metrics: How many people attended? What did you spend versus what you earned (if it was a paid event)? Which vendor delivered on their promise?

Naija Tip: For brand activations or ticketed events, this information is critical for reporting to sponsors or clients. It also helps you budget better next time.

Conclusion

A successful event doesn’t end when the last plate of jollof rice is served. What you do after the event can build your reputation and set the tone for future gigs. So, follow up, review, and keep improving.